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darrers projectes en què hem treballat resumeixen bé com entenem la comunicació cultural: amb base estratègica, orientació a públics i treball colze a colze amb els equips.\n\nA Un a Un dissenyem marcs estratègics, desenvolupem projectes de comunicació i públics, i acompanyem organitzacions en processos d’implementació i creixement.\n\n\n",{"_key":335,"_type":174,"marks":336,"text":338},"7078a7c19a64",[337],"strong","Exemple núm. 1\nEstratègia",{"_key":340,"_type":174,"marks":341,"text":342},"09325df18873",[],"\n\nPla estratègic de difusió, accessibilitat i creació de públics per al teatre familiar a Catalunya.\n\nEncàrrec: ADETCA – Associació d’Empreses de Teatre de Catalunya\n\nDurada: 5 mesos\n\nUn projecte de diagnosi i definició estratègica sobre els públics del teatre familiar a Catalunya. Hem analitzat pràctiques de programació, dades i estadístiques del sector, tipologies d’espectadors i models de relació amb les audiències per definir un marc compartit de treball.\n\nUn document amb prop de 100 accions i recomanacions estructurades en 18 àmbits, que funciona com a guia operativa per a teatres, programadors i institucions. Una eina per passar de la intuïció a la planificació en polítiques de públics.\n\n\n",{"_key":344,"_type":174,"marks":345,"text":346},"829f26529cdf",[337],"Exemple núm. 2\nDesenvolupament",{"_key":348,"_type":174,"marks":349,"text":350},"d501135157d3",[],"\n\nCampanya de comunicació i difusió per l’obertura del Centre d’Art de Banyoles\n\nEncàrrec: Ajuntament de Banyoles – Cultura Banyoles\n\nDurada: 2 mesos\n\nDisseny i producció integral de la campanya de llançament del nou equipament cultural. Hem coordinat un equip transversal per treballar relat, identitat gràfica, premsa i mitjans, publicitat i continguts digitals sota una mateixa estratègia.\n\nLa campanya “Un espai per l’art a Banyoles” parteix del recorregut històric de les arts plàstiques a la ciutat per posicionar el nou centre com a punt de trobada, difusió i impuls de la creació contemporània.\n\nUn projecte concebut des d’una visió estratègica: no només explicar una obertura, sinó reforçar el posicionament institucional i activar els públics clau des del primer dia.\n\n\n",{"_key":352,"_type":174,"marks":353,"text":354},"bd47773f2f99",[337],"Exemple núm. 3\nAcompanyament",{"_key":356,"_type":174,"marks":357,"text":358},"ba1467941613",[],"\n\nContinguts i email màrqueting per al Teatre Municipal de Girona\n\nEncàrrec: Ajuntament de Girona – Teatre Municipal de Girona\n\nDurada: 2 mesos\n\nDesprés d’un projecte previ de segmentació i activació de públics a partir de dades de consum, vam iniciar un acompanyament per transformar el model de newsletters.\n\nL’objectiu: passar del butlletí–agenda a una eina de relació. Vam redefinir continguts, to, periodicitat i criteris de segmentació per connectar millor amb cada públic.\n\nResultat: creixement significatiu de subscriptors, posicionament de marca, i millora dels índexs d’obertura i interacció.\n\nLa formula d’acompanyament permet a les organitzacions treballar amb suport extern especialitzat sense perdre autonomia: modelar, testar i ajustar el projecte de comunicació mentre s’implementa.",[],"La fórmula UN A UN: estratègia, desenvolupament i acompanyament",1791209528529]