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L’encàrrec inicial plantejava treballar el desenvolupament de públics del festival, però la diagnosi va evidenciar que, per fer-ho, calia ampliar la mirada i abordar altres dimensions del projecte.\n\nEl Pla de públics es va construir a partir de l’anàlisi de les diferents formes de relació que Mixtur establia amb espectadors, creadors, professionals, participants i altres agents. Aquest treball va portar a plantejar línies estratègiques que incidien també en el model i la governança del festival, la comunicació i el relat, la relació amb la comunitat i les formes de participació.\n\nD’aquesta manera, el Pla de públics va esdevenir una eina transversal per orientar l’evolució del festival: un marc per prendre decisions, ordenar prioritats i construir una comunitat més diversa i vinculada al projecte.",[],{"_key":394,"_type":170,"children":395,"markDefs":400,"style":178},"1c2131d37fde",[396],{"_key":397,"_type":174,"marks":398,"text":399},"8397b5ce9fda",[],"\n",[],[402,411],{"_key":381,"_type":170,"children":403,"markDefs":410,"style":178},[404,407],{"_key":384,"_type":174,"marks":405,"text":406},[386],"Plan estratégico de públicos (2026)\n\n",{"_key":389,"_type":174,"marks":408,"text":409},[],"Mixtur es un festival de nueva creación sonora que combina exhibición, creación, formación y relación con el sector profesional. El encargo inicial planteaba trabajar el desarrollo de públicos del festival, pero el diagnóstico evidenció que, para hacerlo, era necesario ampliar la mirada y abordar otras dimensiones del proyecto.\n\nEl Plan de públicos se construyó a partir del análisis de las diferentes formas de relación que Mixtur establecía con espectadores, creadores, profesionales, participantes y otros agentes. Este trabajo llevó a plantear líneas estratégicas que incidían también en el modelo y la gobernanza del festival, la comunicación y el relato, la relación con la comunidad y las formas de participación.\n\nDe este modo, el Plan de públicos se convirtió en una herramienta transversal para orientar la evolución del festival: un marco para tomar decisiones, ordenar prioridades y construir una comunidad más diversa y vinculada al proyecto.",[],{"_key":394,"_type":170,"children":412,"markDefs":415,"style":178},[413],{"_key":397,"_type":174,"marks":414,"text":399},[],[],"FESTIVAL MIXTUR",1791209529051]