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Hem coordinat un equip transversal per treballar relat, identitat gràfica, premsa i mitjans, publicitat i continguts digitals sota una mateixa estratègia.\n\nLa campanya “Un espai per l’art a Banyoles” parteix del recorregut històric de les arts plàstiques a la ciutat per posicionar el nou centre com a punt de trobada, difusió i impuls de la creació contemporània.\n\nUn projecte concebut des d’una visió estratègica: no només explicar una obertura, sinó reforçar el posicionament institucional i activar els públics clau des del primer dia.\n\n\n",{"_key":327,"_type":174,"marks":328,"text":329},"bd47773f2f99",[312],"Exemple núm. 3\nAcompanyament",{"_key":331,"_type":174,"marks":332,"text":333},"ba1467941613",[],"\n\nContinguts i email màrqueting per al Teatre Municipal de Girona\n\nEncàrrec: Ajuntament de Girona – Teatre Municipal de Girona\n\nDurada: 2 mesos\n\nDesprés d’un projecte previ de segmentació i activació de públics a partir de dades de consum, vam iniciar un acompanyament per transformar el model de newsletters.\n\nL’objectiu: passar del butlletí–agenda a una eina de relació. Vam redefinir continguts, to, periodicitat i criteris de segmentació per connectar millor amb cada públic.\n\nResultat: creixement significatiu de subscriptors, posicionament de marca, i millora dels índexs d’obertura i interacció.\n\nLa formula d’acompanyament permet a les organitzacions treballar amb suport extern especialitzat sense perdre autonomia: modelar, testar i ajustar el projecte de comunicació mentre s’implementa.",[],[336],{"_key":303,"_type":170,"children":337,"markDefs":359,"style":178},[338,341,344,347,350,353,356],{"_key":306,"_type":174,"marks":339,"text":340},[],"Los últimos proyectos en los que hemos trabajado resumen bien cómo entendemos la comunicación cultural: con base estratégica, orientación a públicos y trabajo codo con codo con los equipos.\n\nEn Un a Un diseñamos marcos estratégicos, desarrollamos proyectos de comunicación y públicos, y acompañamos a organizaciones en procesos de implementación y crecimiento.\n\n\n",{"_key":310,"_type":174,"marks":342,"text":343},[312],"Ejemplo núm. 1\nEstrategia",{"_key":315,"_type":174,"marks":345,"text":346},[],"\n\nPlan estratégico de difusión, accesibilidad y creación de públicos para el teatro familiar en Cataluña.\n\nEncargo: ADETCA – Associació d’Empreses de Teatre de Catalunya\n\nDuración: 5 meses\n\nUn proyecto de diagnóstico y definición estratégica sobre los públicos del teatro familiar en Cataluña. Hemos analizado prácticas de programación, datos y estadísticas del sector, tipologías de espectadores y modelos de relación con las audiencias para definir un marco compartido de trabajo.\n\nUn documento con cerca de 100 acciones y recomendaciones estructuradas en 18 ámbitos, que funciona como guía operativa para teatros, programadores e instituciones. Una herramienta para pasar de la intuición a la planificación en políticas de públicos.\n\n\n",{"_key":319,"_type":174,"marks":348,"text":349},[312],"Ejemplo núm. 2\nDesarrollo",{"_key":323,"_type":174,"marks":351,"text":352},[],"\n\nCampaña de comunicación y difusión para la apertura del Centre d’Art de Banyoles\n\nEncargo: Ajuntament de Banyoles – Cultura Banyoles\n\nDuración: 2 meses\n\nDiseño y producción integral de la campaña de lanzamiento del nuevo equipamiento cultural. Hemos coordinado un equipo transversal para trabajar relato, identidad gráfica, prensa y medios, publicidad y contenidos digitales bajo una misma estrategia.\n\nLa campaña “Un espai per l’art a Banyoles” parte del recorrido histórico de las artes plásticas en la ciudad para posicionar el nuevo centro como punto de encuentro, difusión e impulso de la creación contemporánea.\n\nUn proyecto concebido desde una visión estratégica: no solo explicar una apertura, sino reforzar el posicionamiento institucional y activar a los públicos clave desde el primer día.\n\n\n",{"_key":327,"_type":174,"marks":354,"text":355},[312],"Ejemplo núm. 3\nAcompañamiento",{"_key":331,"_type":174,"marks":357,"text":358},[],"\n\nContenidos y email marketing para el Teatre Municipal de Girona\n\nEncargo: Ajuntament de Girona – Teatre Municipal de Girona\n\nDuración: 2 meses\n\nTras un proyecto previo de segmentación y activación de públicos a partir de datos de consumo, iniciamos un acompañamiento para transformar el modelo de newsletters.\n\nEl objetivo: pasar del boletín–agenda a una herramienta de relación. Redefinimos contenidos, tono, periodicidad y criterios de segmentación para conectar mejor con cada público.\n\nResultado: crecimiento significativo de suscriptores, posicionamiento de marca y mejora de los índices de apertura e interacción.\n\nLa fórmula de acompañamiento permite a las organizaciones trabajar con apoyo externo especializado sin perder autonomía: modelar, testear y ajustar el proyecto de comunicación mientras se implementa.",[],"La nostra formula: estratègia, acompanyament, desenvolupament i acompanyament","Nuestra fórmula: estrategia, acompañamiento, desarrollo y acompañamiento",1791209528932]